Plant-based living isn’t just a diet—it’s a lifestyle movement that’s growing rapidly across the globe. Vegan social media influencers play a key role in this shift by educating, inspiring, and creating mouth-watering plant-based recipes and fitness content. From high-performance athletes to creative vegan chefs, these top plant-based influencers 2025 are leading the charge.
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Whether you’re a food brand looking for authentic representation or a health and fitness company aiming to connect with a conscious audience, these plant-based lifestyle influencers are driving real impact. Let’s dive in!
1. Nimai Delgado (@Nimai_Delgado) – The Vegan Fitness Icon – Macro Influencer – (Insta Followers- 792K+)
Nimai Delgado has never eaten meat in his life, and his success in the fitness world proves that plant-based strength is more than possible—it’s powerful. As the founder of Vedge Nutrition and Vegan Fitness Com, he combines athleticism with nutrition, inspiring his audience to adopt a healthier, cruelty-free lifestyle.
Nimai also runs a popular podcast where he shares motivational tips and plant-based nutrition strategies. His sculpted physique and disciplined mindset have made him a top ambassador for plant-based influencer marketing.
Best for: Fitness brands, vegan supplements, athletic wear
2. Ed Winters (@EarthlingEd) – The Vegan Educator – Macro Influencer – (Insta Followers- 589K+)
Ed Winters, better known as Earthling Ed, is one of the most influential voices in vegan activism. His TEDx talks and public debates on veganism have amassed over 35 million views online.
As the co-founder of Surge and The Official Animal Rights March, Ed is not just a content creator—he’s a movement leader. His ability to simplify complex issues makes him a sought-after partner for brands focused on ethical consumption.
Best for: Vegan advocacy, educational content, plant-based product endorsements
3. BOSH.tv (@bosh.tv) – The Plant-Based Cooking Duo – Macro Influencer – (Insta Followers- 981K+)
Henry and Ian are the creative minds behind BOSH!—a platform that makes plant-based cooking simple and accessible. Their best-selling cookbooks and TV show, Living Life on the Veg, have made them household names.
With their ability to create quick, delicious, and visually appealing plant-based meals, BOSH! is an ideal partner for plant-based influencer marketing.
Best for: Food brands, recipe collaborations, cooking shows
4. Rich Roll (@RichRoll) – The Ultra Athlete – Macro Influencer (Insta Followers- 1.4M+, YouTube – 1.42 M+ Subscribers)
Rich Roll is a world-renowned ultra-endurance athlete and author of The Plantpower Way. His content focuses on peak performance through plant-based living.
Rich’s podcast and social media presence inspire his audience to adopt healthier lifestyles. His blend of athleticism and mindfulness makes him a powerful partner for fitness and wellness brands.
Best for: Sportswear, nutrition brands, fitness content
5. John Lewis (@BadassVegan) – The Plant-Based Entrepreneur – Mega Influencer – (Insta Followers- 485K+)
John Lewis, aka Bad Ass Vegan, has built an empire around plant-based fitness and lifestyle. From cruelty-free clothing to protein shakes, John’s brand reflects his dynamic personality and commitment to the vegan lifestyle.
With an MBA and a background in marketing, John understands the business side of influencer collaborations, making him a valuable partner for lifestyle and wellness brands.
Best for: Vegan fitness products, cruelty-free fashion, wellness brands
6. Neto Craves (@Netocraves) – The Plant-Based Chef – Macro Influencer – (Insta Followers- 642K+)
Neto Craves combines his Mexican heritage with plant-based cuisine, creating delicious and culturally rich dishes. His social media platforms feature vibrant recipe tutorials and cooking tips.
Best for: Food brands, cookbooks, recipe collaborations
7. Vegan Kids Dubai (@VeganKidsDubai) – The Next Generation – Macro Influencer – (Insta Followers- 13.5K+)
Vegan Kids Dubai aims to break the stigma around raising kids on a vegan diet. Their content shows how plant-based meals can be healthy, fun, and easy for kids.
Best for: Family-focused brands, children’s wellness products
8. Todd Anderson (@TurnipVegan) – The Mushroom King – Macro Influencer – (Insta Followers- 851K+)
Todd Anderson, aka Turnip Todd, is known for his creative use of mushrooms and plant-based ingredients. His Recipe Club and cookbooks have made him a go-to figure in the plant-based food industry.
Best for: Food brands, cookbooks, health supplements
9. Andrew Bernard (@Thenarddogcooks) – The Vegan Innovator – Macro Influencer – (Insta Followers- 840K+, YouTube – 538 K+ Subscribers)
Andrew Bernard focuses on creating accessible plant-based recipes for home cooks. His approachable style makes vegan cooking less intimidating.
Best for: Food brands, kitchen tools, meal prep services
10. Bradley Jimenez (@BradTheBoxer) – The Creative Chef – Macro Influencer – (Insta Followers- 488K+)
Bradley Jimenez combines innovative cooking techniques with plant-based nutrition. His detailed ingredient lists and creative presentation make him a standout in the vegan food industry.
Best for: Food brands, kitchen tools, recipe services
11. Shaka Smith (@ShakaStrong) – The Fitness Enthusiast – (Insta Followers: 757K+)
Shaka Smith is a fitness-focused influencer with a background in law, music, and acting. His strong presence in the fitness and wellness space makes him a valuable partner for athletic brands.
Best for: Fitness brands, workout gear, supplements
12. Jean-Philippe Cyr (@The_Buddhist_Chef) – The Vegan Chef – Macro Influencer – (Insta Followers- 251K+)
Jean-Philippe Cyr is a leading voice in the vegan cooking world, known for his simple and flavorful recipes.
Best for: Vegan food, cooking shows, plant-based brands
Instagram | YouTube | TikTok |
13. Axel Schurawlow (@AxelSchura) – The Mindset & Wellness Coach – Macro Influencer – (Insta Followers- 254K+)
Axel Schurawlow is a certified mindset and business coach from Germany. He is the founder of the health and wellness brand Fire Within and helps millions of people with his content about health and mindset. His content focuses on improving both mental and physical well-being through a balanced, plant-based lifestyle.
Best for: Health and wellness brands, coaching services, mindfulness products
Instagram | YouTube | TikTok | Twitter
For a quick comparison of these influencers and their areas of expertise, see the table below:
| Influencer | Instagram Followers | Best For |
|---|---|---|
| Nimai Delgado | 792K+ | Fitness brands, vegan supplements |
| Earthling Ed | 589K+ | Vegan advocacy, educational content |
| BOSH.tv | 981K+ | Food brands, recipe collaborations |
| Rich Roll | 1.4M+ | Sportswear, nutrition brands, fitness content |
| John Lewis | 485K+ | Vegan fitness products, cruelty-free fashion |
| Neto Craves | 642K+ | Food brands, cookbooks, recipe collaborations |
| Vegan Kids Dubai | 13.5K+ | Family-focused brands, children’s wellness |
| Todd Anderson | 851K+ | Food brands, cookbooks, health supplements |
| Andrew Bernard | 840K+ | Food brands, kitchen tools, meal prep services |
| Bradley Jimenez | 488K+ | Food brands, kitchen tools, recipe services |
| Shaka Smith | 757K+ | Fitness brands, workout gear, supplements |
| Jean-Philippe Cyr | 251K+ | Vegan food, cooking shows, plant-based brands |
| Axel Schurawlow | 254K+ | Health and wellness brands, coaching services, mindfulness products |
Why Plant-Based Influencers Are Leading the Wellness Revolution
The plant-based movement has evolved beyond a niche lifestyle—it’s now a global shift toward healthier living, environmental awareness, and ethical consumption. Leading this shift are plant-based lifestyle influencers who have not only embraced this way of living but also built massive platforms to share their journey.
“Influence is not about popularity; it’s about making an impact.” – Jay Baer
In 2025, the rise of plant-based influencer marketing is driven by increasing consumer demand for transparency and sustainability. According to a report by The Plant-Based Foods Association, “The plant-based food market is expected to reach $74.2 billion by 2027, growing at a compound annual growth rate (CAGR) of 11.9%.”
This growth reflects a broader trend in consumer behavior—people are more conscious about what they eat, where it comes from, and how it affects their health and the planet. Influencers have become the face of this movement, helping brands connect with mindful consumers through authentic content.
Boost Brand Awareness with Plant-Based Influencer Partnerships
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How These Top Plant-Based Influencers Are Changing the Game in 2025
Influencers have become powerful voices in the plant-based movement, shaping the way people think about health, sustainability, and food choices. As the plant-based movement continues to grow, influencer marketing will play an even more pivotal role in shaping consumer choices. The power of authenticity and creativity in plant-based content will only strengthen as more brands seek to connect with conscious, health-focused consumers. In 2025 and beyond, we can expect influencers to push the boundaries of collaboration—creating unique, tailored experiences that not only inspire healthier lifestyles but also lead the charge in sustainability. The future of plant-based influencer marketing isn’t just about promoting products; it’s about building communities, sparking lasting change, and driving innovation in the wellness industry.
“The future of marketing is creating a community, not just a customer base.” – Seth Godin
1. Education and Advocacy
Many influencers are using their platforms to educate their audience about the benefits of plant-based living. Figures like Earthling Ed and Nimai Delgado are known for blending science, ethics, and personal experience to make plant-based living more accessible and appealing.
Their educational content simplifies complex topics, such as the environmental impact of animal agriculture and the health benefits of a plant-based diet.
2. Creative Partnerships with Brands
The best influencers are not just endorsing products—they’re co-creating with brands. BOSH.tv and Neto Craves have partnered with leading food companies to create plant-based recipe series, product lines, and exclusive content.
For example, BOSH.tv recently collaborated with a plant-based cheese brand to create a custom recipe series, resulting in a 28% increase in product sales. This type of collaboration allows brands to create authentic content that feels organic rather than promotional.
By blending education, creativity, and engagement, these influencers are redefining the plant-based market and setting new standards for plant-based influencer marketing.
