Questions
What are baseline views?
The number of views a creator’s post typically gets. We use the median of recent posts, so one viral video doesn’t skew the number.
Why the median and not the average?
One viral post can double the average. The median shows what a normal post gets, which is what you should plan and pay for.
How many posts should I use?
Ten to twenty recent posts. Leave out paid or boosted posts, and stick to the last two or three months.
What is cost per 1,000 baseline views?
The price per post divided by the baseline views, times 1,000. It lets you compare creators of different sizes on the same basis.
Can I paste numbers like 12.4K?
Yes. The tool reads plain numbers, numbers with commas, and short forms like 12.4K or 1.2M.
Do you store what I enter?
We save your website, work email and result so our team can follow up with ideas if it helps. Results show on the page and are not emailed to you. We never sell your details, and you can ask us to delete them any time via our privacy policy.