Contact Book a call

Home › Link building › Western Europe › UK

Link building · UK

Link building in the UK on real UK publications

Compete in one of Europe’s most crowded search markets with links from UK news, trade and niche sites. Writers create every article for UK readers, and you approve every site first.

Get a proposal Book a call

Reply within 1 business day · proposal within 3

From niches to countries: a growing web of linksYour site links to niches such as SaaS, fintech and eCommerce, and each niche branches out to publications in more countries.SaaSFintecheCommerceiGamingB2BDEUKCHFRESMTSEPLNLyour site

4,600+

links placed, as of Nov 2026

10,000+

vetted sites

1

language: English

.co.uk

local domain focus

Trusted by brands

Why UK is different

What makes link building in the UK different?

The UK is one of the most competitive search markets in Europe, and many sites that look British only exist to sell links. Google.co.uk rewards relevant UK publications with real traffic, so you need editorial links from sites your buyers read, written in British English.

Cheap guest posts on UK link farms rarely move rankings and can put your domain at risk. Quality UK placements take real outreach to editors.

Compare the options

How do I choose a link building agency?

An agency is the fastest safe route when you need links in the UK. In-house only works if you already have UK-based writers and editor contacts there.

Cost

Risk

Speed

Control

In-house team

Cost

✗

Highest

Salaries, tools and training

Risk

~

Depends on the team

Needs UK-based editor contacts

Speed

✗

Slow start

Hiring and ramp-up

Control

✓

Full

It's your team

Freelancers

Cost

~

Low per link

Varies widely

Risk

✗

Hard to check

Sites and methods unclear

Speed

~

Fast

But inconsistent

Control

~

Per freelancer

One person at a time

Link marketplaces

Cost

~

Cheapest per link

Little lasting value

Risk

✗

High

Link farms, PBNs, spun content

Speed

~

Instant

Short-lived results

Control

✗

Almost none

You pick from a list

Our pick

awisee.

Cost

✓

One fixed scope

From €3,000 a month

Risk

✓

You approve every site

12-month replacement

Speed

✓

Live from month 2

On .co.uk sites in the UK

Control

✓

Site approval

Plus a monthly URL report

✓

Strong

~

Mixed

✗

Weak

Who it's for

Is link building right for a company like yours?

Pick your niche to see the sites we use in the UK and how we work in that space.

Link building for SaaS

→

💻

Links on the tech and B2B sites your buyers read in each market.

Link building for Fintech

→

🏦

Links on fintech, finance and tech media, with every article approved by you.

Link building for e-Commerce

→

🛒

Links that lift your category and product pages in every market you sell in.

Not a fit if you want one-off cheap links, a guaranteed DR on every placement, or a budget under €3,000 a month.

What you get

What exactly are you paying for?

Every month you get links on real sites in the UK, written by UK-based writers, approved by you, and listed in one report.

Every month

  • Native-written articles placed on real sites in each market
  • Every site sent to you for approval before outreach
  • A report with every live URL, its anchor and the site's metrics
  • Ongoing monitoring of every link we place

Guarantee

12-month replacement

If a link we placed is removed within 12 months, we replace it with one of equal quality, free of charge.

How we earn links

Our link building strategies

Google and AI assistants like ChatGPT, Gemini and Perplexity both rely on what trusted sites say about you. Each of our four strategies earns those signals: links that lift your rankings, and mentions that get your brand named in AI answers.

01

Guest posts & thought leadership articles

Articles on the sites AI tools read, so your brand and expertise appear in their sources, with a link to the pages you want to rank.

02

Digital PR

Coverage on news and trade media, the sources AI answers cite most often, plus high-authority links.

03

Brand mentions & AI citations

Your brand named, with consistent facts, on the comparison and list pages ChatGPT, Gemini and AI Overviews pull from.

04

Linkable assets & tools (content seeding)

Data studies, guides and free tools that AI tools quote and other sites link to, long after launch.

Want to know if ChatGPT already mentions you? Check your AI visibility →

Process

How does it work, and what do we need from you?

Four steps, with links going live from month 2. You get a site list for the UK to approve, and your part takes about 30 minutes a month.

01

Weeks 1–2

Audit and gap analysis

We audit your link profile and compare it with the competitors that rank in each of your markets.

02

Weeks 2–4

Site list for your approval

You get a list of target sites per market. Nothing goes ahead until you approve it.

03

Month 2 onward

Outreach and publishing

Native writers create every article and our team pitches editors by hand, using guest posts, digital PR, brand mentions and content seeding.

04

Monthly

Report and plan

Every live URL in one report, plus the plan for the next month.

Quality and brand safety

Is our link building safe for your brand and your domain?

Yes. You approve every site in the UK before outreach starts. Each one has real organic traffic in the UK and an editorial team behind it. Every link comes from one of our four link building strategies.

We accept

What every site must have

  • Real organic traffic from your market
  • Relevance to your topic and audience
  • Native content written for that country
  • A real editorial team behind it

We never

What we never do

  • Private blog networks (PBNs)
  • Link farms or sites that sell to anyone
  • Paid-link marketplaces
  • Spun or AI-only content

Results

Have we run link building for a company like yours?

Recent programmes, with the starting point, links placed and results over a stated time frame. Ask for examples from the UK in your proposal call.

Germany & USA · B2B SaaS

Time-tracking SaaS (anonymised)

+280%

Domain Rating 57 → 71 · 1,110 links placed · +280% organic traffic in 16 months. Germany 3,600 → 12,780 monthly visits; USA 4,700 → 18,800.

Get a plan like this →

Global · Crypto exchange

Global crypto exchange (anonymised)

+880%

€3,200/month budget · DR60+ and DR70+ placements · +880% organic growth in 12 months, mid-tier keywords first, then money pages.

Get a plan like this →

Europe, LatAm & Turkey · Furnished rentals

Blueground

+142%

Referring domains 2,834 → 3,084 · DR 65 → 66 · São Paulo +142% and Paris +83% traffic in 3 months (May–July 2025).

Get a plan like this →

“They tailored everything to our niche, helping us speak directly to our target users and investors.”

Dobrila Rancic Moogk

SVP Marketing, Giatec · verified review on Clutch

Pricing

What does link building in the UK cost?

From €3,000 per month for the UK, or a custom scope that adds other markets in Western Europe. Price depends on keyword competition and the sites you need.

Most popular

€3,000

From, per month

Monthly

A fixed number of editorial links every month, in the markets you choose.

Included

Editorial links on vetted sites with real traffic

Native writers in each market's language

You approve every site before it goes live

Monthly report with every live URL

12-month link replacement

Not included

Content seeding on top publications

Digital PR campaigns

Get a proposal

On request

Priced to your scope

Custom

For bigger briefs: more markets, more links or links plus PR.

Everything in Monthly, plus:

Any of 35+ markets in one programme

Digital PR and data-led campaigns

Content seeding on top publications

AI visibility tracking in ChatGPT and Gemini

One strategist, start to finish

Get a proposal

Price depends on markets, keyword competition and site quality. Exact price in your proposal, within 3 business days.

Add more to any plan.

Any plan

Extra market

Priced in your proposal

Add another country with native writers and local sites.

Any plan

More links per month

Priced per link

Scale a market that is working without starting a new plan.

With Custom

Digital PR campaign

Priced per campaign

A data-led story pitched to national press in your markets.

Any plan

Content seeding

Priced per article

Get your best articles republished on relevant sites.

Other service

SEO and AI search

See SEO pricing

Fix what stops your pages ranking once the links land.

Other service

AI visibility audit

One-off audit

See how ChatGPT and AI Overviews describe your brand.

Planning a longer run? Ask about a lower rate.

Commit to a longer programme and we agree a lower monthly rate in your proposal. Discounts are set per brief, not from a fixed table.

3 months 6 months 12 months
Ask in your proposal

Team

Who will run your link building campaign?

JK

Jose King

Head of Search

Jose has run link building, SEO and digital PR programmes at AWISEE since 2022, for brands in iGaming, fintech, SaaS and eCommerce, with placements on tier 1 publications. Jose reviews every strategy and every site list before it reaches you.

LinkedIn →

The network

10,000+

vetted sites with real traffic across 35+ markets, from local news and trade press to the niche blogs your buyers read.

Nearby markets

Which other markets in Western Europe can you add?

Add neighbouring markets to the same programme, each with its own site list and native writers. Open a market to see its sites and pricing.

Link building in France

→

🇫🇷

French-language sites on .fr, from regional press to niche blogs.

Link building in Spain

→

🇪🇸

Spanish sites on .es, written for Spain, not Latin America.

Link building in Italy

→

🇮🇹

Italian publishers on .it, with native Italian articles.

Link building in the Netherlands

→

🇳🇱

Dutch-language sites on .nl.

Link building in Belgium

→

🇧🇪

Dutch and French sites for both halves of Belgium.

Link building in Portugal

→

🇵🇹

European Portuguese sites on .pt.

Link building in Ireland

→

🇮🇪

Irish sites on .ie, separate from UK coverage.

Link building in Western Europe

→

🌍

All markets in Western Europe in one programme.

FAQs

How does link building in the UK work?

We build a site list for the UK from local sites with real traffic. UK writers create every article, and we place each link by hand once you approve the site.

What link building strategies do you use?

We use four: guest posts and thought leadership articles, digital PR, brand mentions and AI citations, and linkable assets that we seed to relevant sites. Together they earn links that lift your Google rankings and mentions that get your brand named in AI answers from ChatGPT, Gemini and Perplexity.

Do you write in British English?

Yes. Every article for the UK uses British spelling and terms, written for UK readers.

Which sites in the UK will my links be on?

Real, editorially run sites with organic traffic in the UK, mostly on .co.uk, such as local news, trade press and niche blogs. You see and approve every site first.

Do US links help me rank in the UK?

Some, but Google.co.uk favours UK sites. For UK rankings we focus on .co.uk and UK-focused publications.

How much does link building in the UK cost?

From €3,000 per month. The price depends on how competitive your keywords are in the UK and the quality of the sites. You get the exact price in your proposal.

Do I approve every link?

Yes. Nothing is pitched until you approve the site list for that month.

Can I add other markets in Western Europe?

Yes. You can add neighbouring markets to the same plan, with one strategist and one monthly report and a site list for each country.

How do you report on progress?

Once a month, with every live URL, its anchor text, the site metrics and the plan for the next month.

Is your link building white hat?

Yes. We only use manual outreach and native-written content. We never use PBNs, link farms or paid-link marketplaces.

Will my links stay live?

We monitor every link. If one is removed within 12 months, we replace it with one of equal quality, free of charge.

Reviewed by Jose King, Head of Search · Updated 6 November 2026

Get a proposal

Get a proposal for the UK

What happens next

  1. We reply within 1 business day.
  2. A 20-minute call to confirm your goals and markets.
  3. Your proposal with sites, volumes and price within 3 business days.

Thanks. We'll reply within 1 business day.

We only use your details to prepare your proposal. See our privacy policy.