Questions
What is schema markup?
Structured data, usually written as JSON-LD, that tells search engines and AI tools what a page is about: your organization, a business location, an article or a list of questions.
Where do I put the code?
In the HTML of the page it describes, usually in the head. Many SEO plugins also let you paste custom schema.
Will FAQ schema give me rich results?
Less often than before. Since August 2023, Google shows FAQ rich results mainly for well-known, authoritative government and health sites (Search Engine Roundtable, Aug 2023).
Does schema help with AI search?
It helps search engines understand your page, but Google says you don’t need special markup to appear in AI Overviews or AI Mode (Google Search Central, Dec 2025).
How do I check my schema?
Use Google’s Rich Results Test and the Schema.org validator. Both are linked under the tool.
Do you store what I enter?
We save your website, work email and result so our team can follow up with ideas if it helps. Results show on the page and are not emailed to you. We never sell your details, and you can ask us to delete them any time via our privacy policy.