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No. 01 · Why now
Growth marketing for an AI company means getting your product chosen in the places people now pick tools: AI assistant answers, comparison searches and creator demos. You set one target, such as sign-ups, test the channels that could hit it, and move budget every month to the ones that work.
New AI tools launch every week, and people ask assistants for "the best AI tool for X". Being named first in those answers beats ranking first. Developers and creators decide what gets tried, and demos on YouTube and X spread faster than ads.
No. 02 · Growth model
Search and AI answers do most of the work, about 75% of a typical plan. Creators bring the other 25%: the early adopters who try new tools first.
02
Search and AI. AI visibility, GEO, AEO and SEO. Reported as share of AI answers and comparison rankings.
03
Authority. Brand mentions and digital PR. Reported as mentions on the sources AI assistants cite.
04
Sign-ups or demo requests from AI answers, search and creators, with cost per sign-up for each engine every month.
No. 03 · What we do
We are a growth marketing team for AI products. We are not an AI consultancy or a full-service agency.
We own
We don't do
No. 04 · Who it's for
AI visibility →
Get named when people ask which tool to use.
Creators →
Reach technical buyers on search and YouTube.
Tech & AI →
Demos from comparison searches. See our Tech & AI page.
Not a fit if you want AI automation or a build, results without new pages, or a budget under €3,000 a month.
No. 05 · Compare the options
A GEO or AEO tool tracks AI answers, but it does not create the pages, mentions and creator demand that change them. We do both, against one number.
Option
Who owns the growth number
Channels
Speed to start
Best for
In-house hire
You do, one hire at a time
The skills you hire
✗Months to hire
Teams with time to build
Full-service agency
✗Split across teams
Everything, often thin on AI answers
Weeks
Brand and big campaigns
GEO/AEO-only tool or agency
✗Nobody: it reports, it doesn't grow
✗AI answer tracking
✓Days
Monitoring only
awisee.
✓We do: one number, agreed with you
✓Search, AI answers, PR and creators
✓Target in week 3, tests from month 2
AI companies that want sign-ups
No. 08 · First 90 days
Three experiments in the first 90 days. Keep what beats target, cut what doesn't, move the budget.
Experiment 1 · Search and AI
5 of 10
Win 10 tracked "best AI tool for X" prompts with comparison pages and mentions. Success: named in 5 or more.
Plan this for your product →Experiment 2 · Creators
3 demos
Three YouTube creators, one demo each. Success: cost per sign-up below your paid benchmark.
Plan this for your product →Experiment 3 · Search
Top 10
Pages for your top 5 competitor alternatives. Success: top-10 rankings and sign-ups within 90 days.
Plan this for your product →No. 09 · How we work
A monthly growth loop. You approve the target, the experiments and every piece of content, and it takes about an hour of your time a month.
01
You give: site access, competitors, the prompts you care about
Where you are named in AI answers today, and where competitors win.
02
You approve: one number and three experiments
One growth number and the three experiments most likely to move it.
03
You approve: content and creators
Pages, mentions and creator demos go live, market by market.
04
You get: a review call and the next moves
Keep the winners, cut the losers and move the budget.
No. 10 · Questions
Are you a full-service agency?
No. We grow AI companies through search, AI answers, PR and creators. We do not build AI automation or agents, develop products or run standalone ad accounts.
How do you measure growth?
We agree one number with you before we start, usually sign-ups or demo requests. Every monthly report shows that number first, then share of AI answers, comparison rankings and creator results, with cost per sign-up for each.
How do you get an AI product named in ChatGPT?
AI assistants pull from pages and sources they trust. We build comparison and alternatives pages, earn mentions on the sources they cite and keep your product facts consistent, then track the prompts that matter to you.
How fast can a new AI tool show up in AI answers?
It depends on your category and how often assistants refresh their sources. We set a 90-day target for your tracked prompts and report progress every month.
What is the difference between GEO, AEO and SEO?
SEO helps you rank in search results. AEO (answer engine optimisation) helps you become the direct answer. GEO (generative engine optimisation) helps you get named in AI-generated answers. We run all three as one plan.
Do you work with developer tools?
Yes. We reach technical buyers through search, documentation-style comparison pages and developer creators on YouTube and X.
How much does it cost?
Plans start from €3,000 a month. After a 30-minute call we send a written proposal with one fixed monthly price within 3 business days.
Which markets and languages do you cover?
We run campaigns in 35+ markets and 30+ languages, with native writers and local creators.
Reviewed by Jose King, Head of Search · Updated November 2026
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