Guide to SEO

Link Building – Your Guide to SEO


Link Building – What is it?

Link Building is all about the link profile of your domain. In order to give your websites a boost in it’s so called Link Profile, you need to focus on building high quality backlinks to your domain. A backlink to your domain simply means that someone is linking to your websites from another external websites.

A link could be an inbound link or an outbound link. Inbound links are called internal links. They are commonly used when you are optimizing your websites On-Page.

Link Building is usually referred to as the Off-Page part of the SEO (Search Engine Optimization). Sometimes you can refer to Manual Outreach Link Building.

Backlinks are happening on the “backend” of your websites. While internal links is happening “frontend” of your domain. They can be used for UX/UI purposes – or simply navigating your your user to a different place on your domain.

Working with SEO – link building today plays a big role in how well you will succeed on Google.

There are many type of link building strategies. Many SEO Agencies offer White-Hat Link Building or Guest Posts – which is simply the most common way to get a website to actually link to your domain.

Some within the SEO industry today still use PBN (Private Blog Networks) or Black Hat Link Building strategies that simply puts you in danger of Googles own Terms and Conditions. If a Webmaster or Site Owner violates their policy you may get a penalty or perhaps get delisted from Google. Therefore, thinking of any easy, cheap and faster route to success will only put you in danger you later cannot take back.


What is a Backlink?

A Backlink is a link by another website to your domain. They simply act like endorsements of reputation on Google. On the Google, reputation is measured by domain authority DA or DR.

Depending on what SEO tool you use. Common tools to use in today’s SEO community are SemRush, Ahref and Majestic.

Take each SEO Tool with a pinch of salt – as many of the tools are simply just expensive and provide very little value for your SEO strategy. They are a good guideline if you have 0 knowledge or expertise within SEO. BUT they are not worth spending tons of money – to think you would master SEO, because they you are out of luck.

The more backlinks you will earn to your site – the more reputable your domain will look and the more increase of visuality you eventually will get. Meaning you will rank “higher” on the Search Results and you eventually will increase your organic traffic on Search Queries (Keywords) that you discuss on your Website or Blog.

Why should you invest in Link Building?

In order to fully understand how link building works, you always need to have a goal of why you will invest your digital marketing strategy towards just Link building.

You should consider asking yourself the following questions?

Do you planing on increasing your ranking on predefined set of Keywords?

To generate more leads?

For example:

“compare car insurance”


“buy solar panels online”

Many of these keywords are highly competitive. Therefore investing in link building as an affiliate website or as an insurance company – will in the long-term bear more fruit than any other PPC or Social Marketing campaign. Why? Because simply organic traffic = means the user will organically find you the next time they Google. And the next… And the next time.

This eventually means that – you will not have to spend as much money to generate a lead, because they will find you organically (naturally from a Google search)

Why? Because you cared for investing in link building – which is what matters in the end.

Do you plan on boost your brand name?

Meaning – if you have a name that wants to get more reputable online – a great way to start is to get backlinks to your domain. If your website is – you will simply get websites to link to your website – on your Brand Name Superstar or Website

will a goal of increasing the number of quality backlinks to your site to create site authority. Backlinks have been a way to assess site authority since the early days of search engines. Back then, the quantity of backlinks was the biggest ranking factor. But today the quality of backlinks matters more than quantity.

You need link building to create site and page authority for higher ranking on search engines. But getting quality links to your website is not easy. You need to have very good content for authority sites to take note. For example, if you run a fitness blog, you must have a unique workout routine for Men’s Health magazine to link to your site.

Why is Link Building Important?

The reason why link building is so important is that it has a major impact on your ranking on Google.

The more backlinks that points to your domain will tell anyone that uses Google, or simply search for an answer to their questions means that the best possible answer to your concern is the more reputable domain.

Does that mean I can just buy backlinks and rank higher than anyone else?

No. In order to fully understand SEO and how link building work, you must not just master Link Building but also SEO.

Google will always wants what’s the best for the user. So if your domain has many backlinks to the site, doesn’t necessarily mean that you will outrank your competitor. It all later comes down to Content, UX/UI, Technical aspects and so forth. In order to fully master SEO – you need to master many fields at the same time.

Ranking Factors

Ranking factors are both On-Page SEO and Off-Page SEO. Google’s algorithms assess different metrics in both types of Search Engine Optimization tactics. On-page SEO is also known as technical SEO because it involves tweaking how the site for search engine visibility. On-page SEO effectiveness can be assessed using a link analysis tool.

Page Structure

Good page structuring enables Google’s crawlers to read the site and discover content better. Elements that need working on for good page structure include:

  • Meta description – To tell web crawlers what the site is about
  • Header tags – To help web crawlers read content easily
  • Image Alt Text – To tell Google what an image is about
  • Title tags – To identify web pages
  • URL tags – Tagging links with do follow and no follow attributes tells web crawlers how to treat links

Content Quality

High-quality content is non-negotiable. Content must add value to the audience. It must informative, relevant and unique. Long form content with over 3,000 words and a mix of video, infographs, and charts makes good cornerstone content.

You must analyze your audience to give them the content they want. Consider their topics of interest, skill level, and education level to make appropriate content. But it should also be easy to read.


Google users input certain keywords when doing searches. Long-tail keywords work better because search engine users are more likely to search using phrases e.g., ‘healthy drinks for diabetics.’ Content should be relevant to these keywords to attract searchers. Keywords are used in both plain text content or anchor texts for links.

Site Security

Google has enforced site security by delisting sites that do not use HTTPS protocol to safeguard user security. Google’s Chrome will not show sites without HTTPS protocol. This requirement is being enforced by all other popular browsers.

Mobile Responsiveness

Mobile web traffic takes the largest share. A site must be easily viewable on mobile devices. Google is enforcing mobile responsiveness by delisting all non-responsive sites in March 2021.

Google Core Web Vitals

Google has introduced three vital elements that are at the core of ranking:

  • Page loading speed – Webpages should load in less than 30 seconds.
  • User experience and ease of interaction with the site
  • Visual stability

Off-page ranking factors are beyond your control. These are factors that show the site’s perception by other players in the industry, and the audience. Off-page ranking factors include:


The quality and number of quality links is the biggest Off-Page SEO ranking factor. It will give a key point to your domains authority and trustworthiness. A website with many backlinks will usually outrank a competitors.

Social Engagement

The level of social media engagement is also a pointer to a site’s EAT. High social media engagement tells Google a site has good quality content. If your content is seeing high viral shares, it means it is of good quality and interesting.

Local SEO

Local SEO shows the ability of a business to pull audiences in the locality. Backlinks from local authority sites, local directory listing, and on Google My Business are ranking factors. Local SEO is crucial in pulling both web and foot traffic.

Link Building Strategy

There are different tactics in link building strategies. They differ in difficulty, cost and quickness of results. Here are link building tips of tactics that work:

Outreach – Blogger Outreach

Manual blogger outreach involves contacting bloggers of authority blogs, and forming working relationships for link building opportunities. Blogger outreach works best with site owners in the industry to ensure content remains relevant. Blogger outreach also opens up opportunities for other link building resources including social media shares.

Guest Posts

Guest posting is also called guest blogging. It involves posting content on someone else’s website or blog. Guest posting allows you to build links in the author bio or any other agreed sections of the content.

Niche Edits

Niche edits, also called curated linking, involves inserting backlinks in existing content on another site. This arrangement targets specific that is already ranking high and rides on this wave. You do not need to pitch content, unlike guest posting.

Broken Link Building

Authority sites will often have broken and dead links. These broken links are a risk to their on-page SEO because crawlers mark them negative. Broken link building involves finding these dead links, building content around them, and replacing the broken link with your own backlinks. It is a win-win for you and the authority site. They get fresh content, while you get a highly desired backlink.

Link Reclamation

Backlinks can break during site redesign, site migration, change of URL, rebranding or pulling down a page. Link reclamation involves finding these broken links and reclaiming them with proper backlinking.

Unlinked mentions also present opportunities for backlinking. It involves looking for mentions of your brand in citations, references, images or any other instances where your brand is mentioned without linking. You contact the site owners to generate new backlinks for such mentions.

Should you buy backlinks?

A link building campaign is hard work and time-consuming. As an ordinary business owner, you may not have the time for this task. You can engage the services of a link building agency to make the work easier and achieve quicker results.

However, you must understand that according to Google, “Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines.” Link building sites do not violate these guidelines.

These services do not buy links. They have outreach blogger teams who work to establish linkbuilding opportunities with website owners in different industries. They act as middlemen, acting on your behalf to buy guest posts opportunities. They help you skip the long process of researching good sites and doing the manual blogger outreach for link building campaigns.

SEO Link building services know the content that works best for different audiences you are trying to target. They can also relieve you of the burden of generating high-quality content. You pay for this service, and not for direct placement of backlinks, so it is not a violation of white hat link building guidelines.

PBN – Stay Away!

Some unscrupulous link building services take shortcuts by establishing private blog networks (PBNs) for backlink exchanges. They will generate a few pieces of high-quality content to rank highly for some sites. These sites exchange backlinks with each other and cheat Google. Such practice is called black hat link building.

PBNs often sell their backlinks for quick results because they can generate a lot of high-ranking backlinks. But since Google Penguin, algorithms have become very good at identifying and delisting PBNs. Any backlinks that come from PBNs are also delisted. The site they point to is also downgraded in rank. PBNs may be cheap, but the risk is too high. Getting caught means losing all genuine SEO work. Any good link building guide will tell you, stay away!

When could you expect results from buying backlinks?

The results of link building efforts can be seen in a few weeks to months, depending on the intensity of the effort. If you are doing it part-time, the results can take a long time to show. Engaging a full-time link building service heightens the efforts in different tactics, and the results can show in a few weeks.


Link Building Services – How to start?

In order to fully master Link Building, you must hire a professional to do so.

Allow a specialized Link Building Agency to handle the job for you.

Contact Us for consultation on how to do effective link building tactics with demonstrable results.

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Passionate about SEO and Digital Marketing. Working in the sphere since 2014.

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