By Dewan Ysul Zulkarnain
May 22, 2025
In this report, we’ll explore the most important social media shopping statistics of 2025, from global trends to platform-specific insights. Social media has long shaped what consumers see—but now, it’s increasingly where they shop. The latest social media shopping statistics 2025 highlight this global shift. In 2025, social media shopping statistics point to a powerful evolution in eCommerce behavior, with global shoppers expected to spend $1.37 trillion via social platforms this year alone. That figure is forecast to grow to $2.26 trillion by 2030, marking a permanent shift in how, where, and why consumers complete their purchases.
The United States is no exception. According to the latest data from Statista and eMarketer, over 100 million Americans made purchases through social media platforms in 2024—accounting for 36.8% of all U.S. online consumers. With platforms like Facebook, TikTok, and Instagram optimizing in-app shopping experiences, analysts say the next five years will further cement social commerce as a dominant sales channel—an insight underscored by this year’s most revealing social media shopping statistics.
Social Media Shopping Statistics 2025: Market Share & Growth Trends
Though still a smaller slice of the broader digital commerce space, social commerce now makes up 6.6% of total U.S. eCommerce sales—a number projected to grow steadily as consumer behaviors shift and platforms refine their algorithms. The U.S. social media commerce market is currently valued at $90.6 billion, and analysts expect it to surpass $150 billion by 2029.
Globally, social commerce sales rose 14.1% year-over-year in 2024, with projections suggesting a compound annual growth rate (CAGR) of 10.5% between 2025 and 2030. In the U.S. market, the expected CAGR is 8.11% over the same period.
Explainer: Compound Annual Growth Rate (CAGR) Formula and Calculation
That growth reflects more than just convenience. It’s being driven by changes in user experience, technological integration, and content-driven engagement. “People no longer see a hard line between content and commerce,” says marketing analyst Sarah Li. “Platforms are blurring that line on purpose—and it’s working.”
Younger Generations Lead the Charge
Consumer behavior in social media shopping (2025) is dominated by younger demographics. Over 53% of 18- to 26-year-olds have already made purchases directly from social platforms. Among users aged 14 and up, 51.8% shop on social media, highlighting the cross-generational shift from traditional eCommerce platforms to social-first retail experiences.
In a telling stat for brand marketers, 40% of digital consumers follow an influencer, and 30% have made a purchase as a result of influencer content—a direct link between creator economy influence and consumer conversion. That’s especially true for Gen Z social shopping trends (2025), where authenticity, aesthetics, and creator voice often outweigh traditional brand messaging.
Platform Wars: Facebook, Instagram, and TikTok
In the race to dominate social commerce, Facebook remains the platform of choice—an insight backed by the latest social media shopping statistics 2025, especially among users over 35.As of this year, Facebook users are 76.9% more likely to make a purchase through the platform compared to TikTok, which trails closely behind.
Yet TikTok is surging with younger demographics, driving the much-discussed TikTok shopping growth. Its short-form video format is proving particularly effective for product discovery, demos, and limited-time offers—especially in beauty, fashion, and lifestyle categories.
Read more: Tiktok Influencer Marketing For Ecommerce Brands
Instagram shopping stats (2025) also tell a compelling story: 70% of Instagram’s 1.4 billion active users shop on the platform, and 62.7% use it to research brands or follow products. Visual storytelling and shoppable reels remain Instagram’s strategic advantage in the social shopping market size (2025).
The Changing Role of Social Media in Purchase Intent
Recent eCommerce social media statistics (2025) reveal that 57.3% of U.S. internet users now research brands or products via social platforms before buying. Globally, that number jumps to 72.9%. Social media isn’t just where discovery happens—it’s where decisions are made.
An estimated 29.7% of consumers discover new products via social media ads, and 27.3% actively use platforms to find products to purchase. This convergence of advertising, content, and commerce is reshaping marketing ROI across industries.
Retail analyst Thomas Erikson notes, “We’re watching the ad funnel and checkout flow collapse into a single scroll.”
Social Media Shopping and Holiday Trends
During the 2023 holiday season, 12% of U.S. shoppers completed purchases via social media, with mobile-first campaigns driving last-minute buying behavior. As brands prepare for the 2025 season, many are shifting budget toward influencer-led commerce and platform-native ads.
When comparing ROI of social media shopping to traditional eCommerce, brands cite higher engagement and lower acquisition costs—especially for limited-run and influencer-co-branded collections.
What’s Ahead for Social Commerce?
With projections pointing toward 124.9 million U.S. shoppers buying through social platforms by 2030, marketers are rethinking everything from product packaging to post-click loyalty.
So, how much is the social commerce market worth in 2025? An eye-watering $1.37 trillion globally, and growing fast—driven by social media shopping statistics 2025 that reflect explosive platform growth.
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