Press releases remain a core channel for brands to reach media outlets, boost online visibility, and drive public awareness. That’s why choosing the right press release distribution websites can make a major difference in campaign results. That’s why many marketers regularly compare the best press release distribution websites — balancing cost, targeting capabilities, and the quality of media placements — to achieve better PR results. Here’s a list of the 10 best press release distribution websites & PR services — from affordable options for startups to global solutions for enterprise brands.

1. AWISEE (Launching Soon): Newcomer to Watch in PR Distribution Services

Website: awisee.com Starting Price: $1000+  AWISEE is a Stockholm-based full-service digital marketing agency known for its influencer marketing, SEO, link building, content creation, and PR services, particularly for SaaS, tech, finance, and emerging industries. Now, AWISEE is preparing to launch its dedicated Press Release Distribution Service, which is expected to offer high-quality global distribution, custom targeting, and integrated influencer marketing support, giving brands a unique edge when launching news to the media and public. Why brands are excited:

• AWISEE already offers comprehensive PR services, including outreach, media list building, and strategic content creation.
• The new press release service will enable seamless integration between traditional PR and influencer-driven campaigns.
• Backed by AWISEE’s strong European and North American network, clients can expect both mainstream media visibility and niche industry placements.

AWISEE is preparing to launch its dedicated Press Release Distribution Service, combining traditional media outreach with advanced influencer marketing strategies.  Already trusted for PR services, brand management, and online reputation management (ORM), AWISEE helps brands stand out in crowded markets.

2. Business Wire: One of the Top Press Release Websites for Global Reach

Website: businesswire.com Business Wire is one of the two giants of best press release distribution websites (along with PR Newswire). It’s especially known for targeted global reach, trust among journalists, and advanced analytics. Business Wire is ideal for brands aiming to reach financial markets and international outlets.

Pros:

• Strong international reach.
• Trusted by media outlets.
• Robust targeting & tracking.

Cons:

• Higher cost compared to other platforms.

3. PRWeb: One of the Best PR Distribution Services for Startups

Website: prweb.com PRWeb is a budget-friendly option among press release distribution websites, operated by Cision. It caters to startups, SMEs, and non-profits that want to gain visibility across online news sites and search engines. The tradeoff: limited analytics and reduced targeting capabilities compared to premium services.

Pros:

• Affordable for small businesses.
• Quick turnaround.
• Simple self-service platform.

Cons:

• No guaranteed placement in premium financial media.
• Basic analytics.

4. Newswire.com: Great for Press Release Distribution Comparison Shoppers

Website: newswire.com Newswire.com offers a flexible balance between cost and reach, making it a competitive choice among press release distribution websites. It is great for businesses that want affordable access to major outlets with additional services like media monitoring and targeted lists.

Pros:

• Good value for national distribution.
• Targeted lists and analytics.

Cons:

• Lacks the prestige of Business Wire or PR Newswire.

5. Send2Press: Affordable Press Release Services with a Personal Touch

Website: send2press.com Send2Press brings a personalized touch to PR campaigns and is well-regarded among U.S.-focused press release distribution websites. They provide editorial support and review your release before distribution. Their primary focus is U.S. markets — making them ideal for national and local U.S. PR campaigns.

Pros:

• Expert editorial review included.
• Good targeting for U.S. outlets.
• Affordable tiers.

Cons:

• Not ideal for global PR.
• Slower turnaround than some platforms.

6. IssueWire: Among the Best Press Release Distribution Sites and Services for Startups

Website: issuewire.com IssueWire offers a rare free press release option, making it attractive for bootstrapped startups or one-off announcements. Paid plans offer broader online syndication, though mostly on low-tier news aggregator sites.

Pros:

• Free tier available.
• Easy to use.
• Multimedia support.

Cons:

• Basic analytics.
• Limited reach compared to premium services.

7. EIN Presswire: A Flexible Option Among the Best Press Release Distribution Websites

Website: einpresswire.com EIN Presswire offers great targeting capabilities at an affordable rate. You can select specific industries, regions, and journalists, making it one of the best tools for industry-focused PR.

Pros:

• Good targeting options; limited placement on top-tier national media.
• No add-on fees for multimedia.

Cons:

• Not ideal for top-tier national exposure.

8. LinkingNews.com: White-Label Leader Among Top Press Release Websites

Website: linkingnews.com LinkingNews.com specializes in white-label PR distribution, making it a favorite of agencies. It also provides Chinese-language distribution, reaching 2,000+ Chinese media outlets — a unique offering in the market.

Pros:

• White-label support.
• Strong Chinese distribution.

Cons:

• Limited analytics.

9. PR Underground: Affordable Press Release Services for Regular Campaigns

Website: prunderground.com PR Underground delivers press release distribution through a branded newsroom, with affordable per-release and monthly plans. Ideal for companies that release multiple press releases per month.

Pros:

• Budget-friendly.
• Hosted profile page (“branded newsroom”) to showcase your press releases.
• Flexible subscription options.

Cons:

• Not as strong for financial markets.
• Less robust targeting.

10. PR Fire: Simple & Effective for Those Seeking Best PR Distribution Services

Website: prfire.com PR Fire is a great pay-as-you-go option with guaranteed placement on top media sites. It also offers international distribution and translation services, making it a flexible choice for businesses with global ambitions.

Pros:

• Guaranteed media placements.
• International options.

Cons:

• Small team — turnaround can vary.

How to Choose the Best Press Release Distribution Service?

According to Statista, in early 2025, 29% of PR firms cited client uncertainty about investment due to the economic outlook as a top challenge. This makes choosing effective, results-driven press release distribution websites and services more important than ever. When evaluating the best press release distribution websites and services, here’s what you should consider:

• Target Audience: Are you aiming for local, national, or global visibility?
• Distribution Reach: Does the service offer placements on premium sites like AP News, Yahoo Finance, or Google News?
• Industry Targeting: Can you choose specific industries or journalists to target?
• Analytics & Reporting: Does it provide detailed insights on release performance?
• Cost vs. Value: Are you balancing affordability with quality of distribution?
• Support & Services: Do you need editorial support or white-label options?

How to Distribute a Press Release Effectively?

Distributing a press release effectively requires more than just sending it through one of the best press release distribution websites:

1. Craft a compelling headline and opening paragraph.
2. Include multimedia (images, videos, logos) to enhance engagement.
3. Target your distribution wisely — match your release with the right media outlets and audiences.
4. Optimize for SEO — use relevant keywords naturally.
5. Track and analyze results — measure engagement, pickups, and media impressions.
6. Leverage multiple channels — in addition to press release distribution websites, share the release via your website, email, and social media.

Choosing Among the Best Press Release Distribution Sites and Websites

Choosing the right press release distribution service depends on your:

• Goals (brand awareness, financial media, local exposure, SEO impact)
• Budget (from $0 to $1,000+ per release)
• Target audience (national, international, or industry-specific)

Here is our list of Top Global PR Agencies 2025. 

10 Best Press Release Distribution Websites & PR Services

AWISEE’s upcoming Press Release Distribution Service is poised to offer integrated PR + influencer marketing — a game-changing approach for brands that want maximum reach and modern results. In 2025, choosing the right press release distribution service depends on your budget, target audience, and media goals. While leaders like Business Wire and PR Newswire offer unmatched global reach, affordable platforms serve startups well. Emerging players like AWISEE point toward a future where traditional PR merges with influencer-driven campaigns — giving brands new ways to stand out.