Largest ecommerce markets are no longer simple rankings based on revenue. They explain how digital commerce is shaping daily life, consumer behavior, and global retail power. In 2025, ecommerce is no longer optional for businesses or countries. It is embedded into how people browse, pay, and shop.
When we talk about the largest ecommerce markets, we are talking about scale, penetration, mobile adoption, payment infrastructure, and cross-border readiness. These markets define where online retail money flows today and where it will flow next.
Understanding the largest ecommerce markets in the world helps brands, analysts, and investors answer practical questions:
- Where is online demand already massive?
- Which top ecommerce countries 2025 still have growth runway?
- Where does mobile shopping dominate daily transactions?
- Which regions support cross-border ecommerce at scale?
This report breaks down the largest e-commerce markets 2025 using verified data only.
Global Ecommerce Market Size in 2025: The Big Picture
Before ranking countries, it is important to understand the global ecommerce market size.
Global Ecommerce Snapshot (2025)
Data collected from Sellers Commerce shows that:
- 2.77 billion people shop online globally
- This represents 33% of the world’s population
- Global ecommerce market size in 2025: $6.8 trillion
- Global ecommerce market expected to reach $7.95 trillion by 2027
Another view of global ecommerce sales statistics from Mobi Loud highlights ecommerce penetration across retail:
- Global ecommerce sales: close to $6 trillion
- Ecommerce accounts for 19.5% of total retail sales worldwide
What this tells us:
Even with trillions in revenue, ecommerce still represents less than one-fifth of global retail. Expansion is far from complete.
Compete in the World’s Largest Ecommerce Markets
AWISEE helps ecommerce brands grow in global markets through performance-focused SEO and influencer marketing strategies.
Largest Ecommerce Markets in the World 2025: Ecommerce Market Ranking Worldwide
This section presents the ecommerce market ranking worldwide based on ecommerce revenue by country, using 2025-focused estimates.
Top 10 Largest Ecommerce Markets (2025)
| Rank | Country | Ecommerce Market Value |
| 1 | China | $3.45 trillion |
| 2 | United States | $1.38 trillion |
| 3 | United Kingdom | $195.7 billion |
| 4 | Japan | $169.4 billion |
| 5 | South Korea | $147 billion |
| 6 | Germany | $141.2 billion |
| 7 | India | $116 billion |
| 8 | Indonesia | $62 billion |
| 9 | France | $51 billion |
| 10 | Canada | $40.3 billion |
What This Ecommerce Market Ranking Worldwide Shows
- China alone generates more ecommerce revenue than several markets combined
- The United States remains strong but trails China significantly
- Europe and Asia dominate the largest ecommerce markets
- India and Indonesia are large in volume but still early in penetration
China: The Largest Ecommerce Market by a Wide Margin
China is the undisputed leader among the largest ecommerce markets.
China Ecommerce Market Overview
- Ecommerce market value: $3.45 trillion
- Ecommerce accounts for 47.3% of total retail sales
- Market expected to reach $3.98 trillion by 2027
China Ecommerce Behavior Highlights
China leads the largest ecommerce markets in the world through mobile dominance, wallet-based payments, and marketplace-driven shopping habits.
- 915.1 million digital buyers
- Digital buyers represent 64% of the population
- Average annual ecommerce spend per shopper: $2,058
- 64% of ecommerce transactions happen on mobile
- 65% of mobile transactions are completed via apps
- Digital wallets account for 59% of all ecommerce payments
United States: Scale, Spending Power, and Smartphone Commerce
The United States is the second-largest market in the largest ecommerce markets ranking.
United States Ecommerce Market Overview
- Ecommerce market value: $1.38 trillion
- Ecommerce accounts for 15.9% of total retail sales
- Projected to reach $1.88 trillion by 2029
United States Ecommerce Behavior Highlights
The U.S. combines scale and spending power, but ecommerce penetration remains lower than China.
- 270.11 million online buyers
- Online buyers represent 80% of the population
- 45% of ecommerce sales occur via smartphones
- Social commerce contributes 4% of ecommerce sales
- Cards: 58% of online payments
- Digital wallets: 26%
- 33% of shoppers buy from international sellers
- Cross-border sales equal 7% of total ecommerce revenue
United Kingdom: High Adoption in the Largest Ecommerce Markets
The UK is one of the most mature top ecommerce countries 2025.
United Kingdom Ecommerce Market Overview
- Ecommerce market value: $195.7 billion
- Ecommerce accounts for 27.9% of total retail sales
- 84% of the population shops online
United Kingdom Ecommerce Behavior Highlights
- 57 million online shoppers
- Average annual spend per shopper: €4,115 (~$4,700)
- 63% of transactions occur on mobile devices
- 48% of mobile purchases happen via apps
- Cards: 52% of payments
- Digital wallets: 28%
- 25% of ecommerce revenue comes from cross-border purchases
Japan: Mature Ecommerce With Distinct Payment Patterns
Japan remains a stable force among the largest ecommerce markets.
Japan Ecommerce Market Overview
- Ecommerce market value: $169.4 billion
- Expected CAGR: 9.23%
- Projected to reach $263.4 billion by 2029
- Ecommerce accounts for 10% of retail sales
Japan Ecommerce Behavior Highlights
Japan has a huge ecommerce market and has one of the highest percentage of people who shops online.
- 94 million online shoppers
- 76% of the population shops online
- Average annual spend per shopper: $2,023
- 34% of ecommerce sales come from mobile
- 52% of mobile sales via browsers
- 48% via apps
- Cards: 68% of payments
- Bank transfers: 13%
- Digital wallets: 5%
South Korea: Mobile-First Leader Among Largest Ecommerce Markets
South Korea stands out inside the largest ecommerce markets for one reason. Mobile commerce dominates daily shopping behavior.
South Korea Ecommerce Market Overview
- Ecommerce market value: $147 billion
- Ecommerce accounts for 18% of total retail sales
South Korea Ecommerce Behavior Highlights
South Korea proves that mobile leadership does not always mean high international dependency.
- 70% of ecommerce transactions happen on mobile devices
- Shoppers typically have 4 to 6 shopping apps installed
- Cards: 73% of online payments
- Digital wallets: 12%
- Bank transfers: 11%
- 52% of shoppers buy cross-border
- Cross-border ecommerce represents less than 5% of total sales
Germany: Payment Diversity Shapes Ecommerce Revenue by Country
Germany is one of the most complex largest ecommerce markets in the world.
Germany Ecommerce Market Overview
- Ecommerce market value: $141.2 billion
- Ecommerce accounts for 11.2% of total retail sales
Germany Ecommerce Behavior Highlights
Germany shows how payment structure directly impacts ecommerce growth.
- 62 million online shoppers
- 74% of the population shops online
- Average annual spend per shopper: €1,484 (~$1,695)
- Top ecommerce categories:
- Travel: 21%
- Electronics & media: 18%
- Fashion: 18%
- 35% of transactions occur on mobile
- 49% via apps, 51% via browsers
- 14% of shoppers buy via social media
- Buy now, pay later: 30% of payments
- Digital wallets: 27%
- Cards: 20%
India: Volume-Driven Growth in Largest Ecommerce Markets
India is one of the most important top ecommerce countries 2025 due to scale.
India Ecommerce Market Overview
- Ecommerce market value: $116 billion
- Ecommerce accounts for only 5% of total retail sales
India Ecommerce Behavior Highlights
India’s position in the largest ecommerce markets comes from population scale, not penetration.
- 250 million ecommerce shoppers
- 6 out of 10 people have never purchased online
- 80% of ecommerce transactions happen on mobile
- Digital wallets: 46% of payments
- Cards: 29%
- Cash on delivery: 13%
Indonesia: Rapid Growth in Ecommerce Market Size by Country
Indonesia is Southeast Asia’s largest ecommerce market.
Indonesia Ecommerce Market Overview
- Ecommerce market value: $62 billion
- Ecommerce accounts for 5.4% of retail sales
Indonesia Ecommerce Behavior Highlights
Indonesia represents future upside within largest ecommerce markets 2025.
- 65 million online shoppers
- Online shoppers equal 23.63% of the population
- 64% of transactions are mobile-based
- 78% of mobile purchases happen via apps
- Cards: 32% of payments
- Bank transfers: 29%
- COD: 17%
- Digital wallets: 17%
France: Card-Driven Market With Social Discovery
France combines traditional payments with social influence.
France Ecommerce Market Overview
- Ecommerce market value: $51 billion
- Ecommerce accounts for 10% of total retail sales
France Ecommerce Behavior Highlights
A huge percentage of payments happen through card in France.
- 70% of people shop online
- Average annual spend per shopper: €2,450
- 23% of transactions occur on mobile
- 53% of mobile sales happen via apps
- Social shopping behavior:
- Facebook: 76%
- Instagram: 23%
- Snapchat: 11%
- Cards: 78% of payments
- Digital wallets: 14%
Canada: Smaller Scale, Strong Cross-Border Activity
Canada completes the list of largest ecommerce markets in the world.
Canada Ecommerce Market Overview
- Ecommerce market value: $40.3 billion
- Ecommerce accounts for 13.6% of retail sales
Canada Ecommerce Behavior Highlights
Canada has a huge cross border market.
- 27 million online shoppers
- Online shoppers represent 65% of the population
- Average annual spend per shopper: $2,790
- Top categories:
- Travel: 20%
- Electronics & media: 18%
- Fashion: 17%
- 35% of transactions occur on mobile
- 64% of payments via cards
- 2.1 credit cards per capita
- 62% of shoppers buy cross-border
- 84% prefer merchants offering free shipping
Ecommerce Market Size by Country: 2023 Comparison
To understand momentum behind the largest ecommerce markets, 2023 sales offer useful context.
- China: $3.02 trillion
- United States: $1.16 trillion
- United Kingdom: $195.97 billion
- Japan: $193.42 billion
- South Korea: $147.43 billion
- India: $118.90 billion
- Germany: $97.32 billion
- Indonesia: $97.14 billion
- Canada: $82.81 billion
- France: $79.36 billion
Fastest Growing Ecommerce Markets
Growth trends show where the largest ecommerce markets will expand next.
- Philippines: 24.1%
- India: 22.3%
- Indonesia: 20.0%
- Malaysia: 18.0%
- Thailand: 16.0%
- Mexico: 14.2%
- Argentina: 14.0%
- Vietnam: 12.5%
- South Korea: 10.6%
- United States: 10.5%
Ecommerce Penetration Ranking Worldwide
Market size alone does not explain ecommerce maturity.
- China: 47.0%
- Indonesia: 31.9%
- United Kingdom: 30.6%
- South Korea: 30.0%
- United States: 15.8%
- Mexico: 14.2%
- Singapore: 14.0%
- Japan: 13.7%
- Russia: 13.2%
- Canada: 11.7%
Takeaways on Largest Ecommerce Markets
The largest ecommerce markets follow different paths:
- China leads through scale and digital payments
- The U.S. leads through spending power
- Europe shows maturity and cross-border strength
- Asia defines mobile-first commerce
- India and Indonesia represent the next growth wave
In 2025, ecommerce leadership is not about being online. It is about how deeply ecommerce is woven into everyday life.
Turn Market Size Into Real Ecommerce Growth
AWISEE supports ecommerce brands with SEO frameworks and influencer campaigns designed to convert demand inside the world’s largest ecommerce markets.