Link building is a cornerstone of effective SEO. By acquiring high-quality backlinks from authoritative websites, you can significantly boost your site’s authority, visibility, and organic traffic. However, not all link building services and methods are created equal.
Some can propel your SEO efforts forward, while others might do more harm than good. In this article, we’ll explore six link building services & methods that are proven to work, helping you build a robust online presence.
6 Best Link Building Services & Methods that works
1. Digital PR
Digital PR is one of the most effective link-building strategies available today. It focuses on enhancing a brand’s online reputation while simultaneously building relationships with journalists, influencers, and authoritative websites. The beauty of digital PR lies in its dual purpose: it not only boosts brand visibility but also secures high-quality backlinks that can significantly improve your site’s SEO performance.
How Digital PR Works
Digital PR involves creating content that sparks interest among journalists and influencers, conducting PR campaigns, and providing industry expertise to attract attention. When these influential figures share your content or reference your insights, they often include a backlink to your website. This not only drives referral traffic but also signals to search engines that your site is a valuable resource.
Why Digital PR is Essential
Google’s own John Mueller has praised digital PR, highlighting its value in acquiring legitimate, high-quality backlinks. Unlike other link-building methods that may rely on quantity over quality, digital PR focuses on building meaningful connections and creating content that genuinely deserves to be linked to.
Looking to enhance your link building strategy with expert guidance? Contact AWISEE today to learn how our digital PR services can help you secure high-quality backlinks and elevate your brand’s online presence.
2. Editorial Source Platforms
Editorial source platforms connect journalists with experts who can provide insights for their articles. These platforms are an excellent way to gain high-quality backlinks, as being featured in reputable publications not only drives traffic to your site but also boosts your SEO.
Top Editorial Source Platforms
- Help a Reporter Out (HARO): HARO, now known as Connectively, is a widely used platform where journalists request expert contributions. Responding to these queries can land you valuable backlinks from authoritative sites.
- Qwoted: Similar to HARO, Qwoted allows experts to connect with journalists seeking insights. It also provides a platform where journalists can browse expert profiles and reach out directly.
- Featured: Formerly known as Terkel, Featured is another popular platform that connects journalists with experts. It’s free for publishers and allows sources to respond to a limited number of requests each month for free.
- SourceBottle: Focused heavily on Australian media, SourceBottle offers opportunities to connect with journalists and get featured in reputable outlets, making it a valuable tool for building backlinks.
How to Use Editorial Source Platforms Effectively
To get the most out of these platforms, it’s essential to respond promptly to requests, provide valuable insights, and ensure your contributions are well-researched and relevant. By doing so, you increase the likelihood of being featured, which in turn boosts your chances of earning high-quality backlinks.
3. Guest Blogging
The Basics of Guest Blogging
Guest blogging is a tried-and-true method for building backlinks. It involves writing articles for other websites within your niche and including a link back to your own site. This not only helps you gain exposure to new audiences but also allows you to earn backlinks from reputable sites.
Best Practices for Guest Blogging
When guest blogging, it’s crucial to focus on quality over quantity. Partner with reputable sites that align with your brand and target audience. Ensure the content you produce is valuable, informative, and tailored to the host site’s readers. This increases the chances that the content will be well-received and that the backlink will provide genuine value.
Why Guest Blogging Works
Guest blogging works because it’s a mutually beneficial arrangement. The host site gets high-quality content to share with their audience, and you get a valuable backlink. Additionally, guest blogging allows you to build relationships within your industry, which can lead to further opportunities for collaboration and link building.
4. Skyscraper Link Building
The skyscraper technique is a popular link building method that involves identifying content in your niche that has already garnered a significant number of backlinks, then creating an even better version of that content. Once your superior content is published, you reach out to sites that are linked to the original content and suggest they link to your improved version instead.
How to Implement the Skyscraper Technique
To implement the skyscraper technique effectively, start by researching your competitors’ most-linked content. Analyse what makes their content popular and think about how you can improve upon it. This might involve adding more detailed information, updating outdated content, or presenting the information in a more engaging format, such as with visuals or interactive elements.
After publishing your enhanced content, compile a list of sites that have linked to the original content and reach out to them with a personalized pitch, explaining why your content is a better resource and suggesting they link to it.
Why the Skyscraper Technique is Effective
This technique is effective because it leverages existing demand. The content you’re improving on is already proven to attract links, so by offering something even better, you increase your chances of gaining those links yourself.
5. Creating Shareable Content
Creating shareable content is a proactive link building method that involves designing content specifically to attract links. This type of content is often highly visual, informative, and unique, making it something that people want to share with their audiences.
Types of Shareable Content
- Infographics: Infographics are particularly effective because they present complex information in an easy-to-digest visual format.
- Original Research and Studies: Conducting original research or publishing in-depth studies can establish you as an authority in your field and attract links from other sites that reference your findings.
- Calculators and Tools: Interactive tools like calculators or quiz widgets are great for engaging users and can encourage other sites to link to your content.
- In-Depth Guides and Tutorials: Comprehensive guides and how-tos that cover a topic in detail are often seen as valuable resources, making them more likely to be linked to.
How to Create Shareable Content
To create content that is genuinely shareable, focus on providing value. Consider what your target audience needs or what gaps exist in your industry’s content landscape. Use high-quality visuals, maintain a clear and engaging writing style, and ensure your content is well-researched and up-to-date.
6. Hiring an Link Building Agency
For those who lack the time or expertise to manage link building efforts themselves, hiring a link building agency can be a wise investment. A link building agency can handle the entire process, from link prospecting to outreach and acquisition, ensuring that you gain high-quality backlinks without having to manage the details yourself.
How to Choose the Right link building Agency
Not all SEO agencies are created equal, so it’s important to choose one that has a proven track record of success. Look for an agency with a strong reputation, transparent practices, and a commitment to using ethical, white-hat link building techniques. Ask for case studies or testimonials from previous clients and ensure that the agency’s communication is clear and responsive.
Why Hiring an link building Agency Can Be Beneficial
Hiring an SEO agency can be especially beneficial if you’re new to link building or simply don’t have the time to manage it yourself. A reputable agency will not only help you build high-quality links but will also ensure that your overall SEO strategy aligns with your business goals.
Link building remains a crucial component of any successful SEO strategy, but it’s important to approach it with the right methods and services. Whether you’re leveraging digital PR, guest blogging, or the skyscraper technique, focusing on quality and building genuine relationships will yield the best results. If you’re looking for expert assistance, consider partnering with AWISEE to enhance your link building efforts and drive meaningful growth for your website.
