6 Best Luxury PR Firms and Agencies: Fashion & Luxury Retail PR

Josh Wambugu

May 27
6 min read

Looking for the best luxury PR firms in 2025? These agencies specialize in fashion PR, luxury branding, and premium retail campaigns.

AWISEE for global digital and influencer PR
PR Consulting for fashion heritage expertise
BPCM for sustainability-led brand storytelling
Michele Marie PR for Hollywood placements
Céline Kaplan PR for boutique beauty and fragrance campaigns
FINN Partners Luxury for integrated fashion and hospitality PR

Luxury brands don’t just sell products, they sell prestige, heritage, and aspiration. Whether you’re a fashion house, fine fragrance label, or premium lifestyle brand, the right PR agency is your key to owning that narrative.

Here’s the curated list and brief description of six top-tier luxury PR firms that specialize in fashion and retail.

1. AWISEE — Global Luxury PR & Digital Influence Redefined

Website: awisee.com
Founded: 2018
Headquarters: Stockholm, Sweden
Global Offices: Across Europe, North America, the Middle East, and Asia
Team Size: 51–200+

AWISEE is among the leading luxury PR firms combining digital influence, global storytelling, and high-impact fashion campaigns. With a laser focus on fashion, SaaS, lifestyle, and luxury, this full-service digital marketing and public relations agency blends storytelling, influencer marketing, SEO, and KOL partnerships into one seamless ecosystem for global brand success.

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Why Luxury Brands Choose AWISEE:

Tailored Influencer Campaigns: Whether working with fashion icons, celebrity stylists, or micro tastemakers, AWISEE ensures that every influencer aligns with your brand ethos.
Omnichannel PR Execution: From red-carpet product placements to multilingual press outreach, they craft narratives that cut across borders and digital platforms.
Reputation & Crisis Management: AWISEE doesn’t just promote—they protect. Their luxury clients rely on them to handle brand perception during critical product launches and PR-sensitive moments.

Whether you’re launching a new couture collection or entering a new luxury market, AWISEE brings the digital, influencer, and PR power to make it iconic.

2. PR Consulting (PRC) — Heritage Experts in Fashion Public Relations

Website: prconsulting.net
Location: New York, NY
Founded: 1997
Team Size: 51–200

PR Consulting (PRC) is one of the most respected agencies among top fashion PR firms. With past clients like Louis Vuitton, Alaïa, and Dries Van Noten, they blend cultural relevance with sharp media execution. Their strength lies in high-impact brand imaging and event production across fashion capitals.

3. BPCM — Sustainable Storytelling for Luxury Retail PR

Website: bpcm.com
Locations: New York, LA, London
Founded: 1999
Team Size: 51–200

BPCM combines luxury branding with sustainability consulting, making it a go-to for modern, values-driven fashion brands. Their client list includes Stella McCartney and Net-a-Porter, and they’re known for blending editorial placement with digital strategy and influencer relations. They’re widely recognized among the best luxury PR firms for fashion and retail with a sustainable ethos.

4. Michele Marie PR — Hollywood-Focused Luxury Brand PR

Website:michelemariepr.com
Location: West Hollywood, CA
Founded: 2007
Team Size: 51–200

For brands looking to break into Hollywood or achieve editorial domination, Michele Marie PR delivers results. Known for celebrity-driven campaigns and high-visibility product placements, they’ve helped brands like Chinese Laundry and Adrianna Papell stay front-of-mind with stylists and press. Their influence extends across fashion, public relations specialists, and luxury retail PR campaigns, offering a hands-on approach to brand repositioning and social media buzz.

5. Céline Kaplan PR — Boutique Storytelling for Public Relations Luxury Brands

Website:celinekaplanpr.com
Location: New York, NY
Founded: 2003
Team Size: 2–10

This boutique PR firm specializes in French elegance and minimalist storytelling. Known for working with Ladurée US, Maison Francis Kurkdjian, and Christophe Robin, CKPR has carved a niche as the go-to agency for beauty and fragrance brands seeking high-end U.S. exposure. Céline Kaplan PR remains a top contender on the list of top luxury PR agencies for brands who want personalized attention and refined media placement.

6. FINN Partners Luxury (formerly Hawkins International PR) — Hospitality Meets Fashion PR Agencies

Website: finnpartners.com
Location: New York, NY
Founded: 2002 (Acquired by FINN in 2021)
Team Size: 1,000–5,000

With its roots in luxury hospitality and wellness, Hawkins International—now under the FINN Partners umbrella—offers extensive media relations, influencer campaigns, and content development services. Their luxury division is ideal for high-end travel, spa, and destination brands, but they’re increasingly being recognized among the best luxury PR companies for lifestyle and fashion integration.

Why These Luxury PR Firms Lead in Fashion and Retail Branding

Each of these luxury PR firms delivers a unique value proposition—whether through global influencer marketing, fashion-forward editorial campaigns, or event-driven luxury brand PR. These leading luxury PR firms help transform emerging fashion labels into globally recognized brands, especially in competitive luxury fashion and retail markets.

Explainer: How PR Can Help Business

Whether you’re a startup luxury brand or a heritage fashion house, this list of top luxury PR agencies offers a smart starting point to boost visibility and deepen your brand narrative.

How to Choose a Luxury PR Firm for Fashion & Retail Brands?

Choosing among the best luxury PR firms requires more than just prestige—it demands alignment with your brand values, cultural positioning, and digital strategy.

Luxury brand PR should focus on exclusive storytelling, curated media relationships, and omnichannel visibility. That’s where the firms below shine each with a proven track record in fashion public relations, luxury retail PR, and brand elevation.

Best in Class: AWISEE for Fashion & Luxury Brands

Worldwide—built for brands that demand global prestige, digital fluency, and flawless storytelling. Their multi-market approach ensures your luxury brand isn’t just seen—it’s remembered.